Est. 2012 · Driven by Detail
The LUXE difference
Locally owned · Salt Lake City · Park City
Locally owned · Salt Lake City · Park City
Since 2015 Best of State4.9 on Google · 918 reviews1st ceramic coating in Utah2014 IDA Detailer of the Year Cougar Elfervig started washing cars for money at fourteen and never really stopped. LUXE opened in 2012 as a one-man detailing operation in a 1,500 square foot shop in an alleyway in Salt Lake City.
The bet was simple. Do the work properly, explain it honestly, and people bring you their next car too. Fourteen years later that bet pays for an 18,000 square foot facility, a second studio in Park City, and a team that includes people who started at the wash bay and now run departments.
Plenty of people assume LUXE is an out-of-state chain. The opposite is true. Both studios are ours, both are here in Utah, and the owners are in the building.
These are on the wall and in the process. Every one of them shows up somewhere in how your car moves through the shop.
Starting prices up front, video updates while the car is in, and zero surprises at pickup.
Every handoff between departments is an inspection. Nobody signs off on their own work alone.
Everyone here is a car person first. It's why the training ladder exists and why people stay.
The inspection light is the last word on every panel, every time.
Every handoff between bays has a name on it. When you ask who did the work, we can tell you.
“The heartbeat of this place is the team. Seven specialists, each one a master of a single step. Your car gets all of them.”
Cougar ElfervigFounder, LUXE Automotive
Some of the people running departments today started at the wash bay. The training ladder is real, the roles are specialized, and the work holds up because the same trained people do it every day, full time. There are zero contractors in the building.
Year thirteen, with a gullwing and the shop dogs
Every specialist on this page will touch it before it comes back to you.
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